Panera Positions Itself As An Anytime Eatery In Freshly Baked Brand Reboot

Armed with a new agency in 72andSunny, CMO Mark Shambura hopes simplicity can reenergize the brand

Panera Bread wants to show its a place for every occasion, whether youre meeting your ex, having a lunch date with friends, or enjoying a moment of solitude with a sandwich in the car. The chain has… [+3679 chars]

Sarah Thompson

Sarah is a technology analyst specializing in restaurant innovations. With over a decade of experience in the food service industry, she focuses on how emerging technologies can solve real-world operational challenges.

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Panera Positions Itself As An Anytime Eatery In Freshly Baked Brand Reboot